Sugarmaples

Fruitful introductions, at scale.

I love introducing people. I’m perpetually amazed that a simple gesture that takes a few minutes can lead to something powerful that lasts: a friendship, a creative collaboration, a marriage, a business partnership.

I learned my particular formula for making introductions from my mom:

Introduce people who are 1) warm-hearted, 2) resilient, 3) intrinsically motivated, 4) trustworthy, 5) self-aware, and 6) unselfconscious. It doesn’t matter how the two people are otherwise different. As long as they both have all six traits, they hit it off.

For the first thirty years, finding folks with all six traits was very difficult. But in the last few years, thanks to the Internet and social networks, it’s gotten much easier. Too easy, in fact. I’m making more introductions than my brain can handle.

To keep up the pace without burning myself out (or driving my wife nuts), I’m building an app that will help people with all six traits find each other and connect on their own.

It’s coming soon. Stay tuned.

“I continue to love what you’re doing. Great ideas.”

Jason Fried

“The best lunch date of my life. We were there for two and a half hours, but could easily have stayed for five.”

Tina Roth Eisenberg

“Powerful.”

Anil Dash

“If an eagle and a tiger had a human baby that was then raised by ninjas, it would be Ted.”

Allan Branch

“Ted is extraordinary at what he does, and he’s a man of his word.”

Phil Caravaggio

“It was a wonderful time and a really great meal.”

Adam Lisagor

“I had a very enjoyable lunch with Seth [Godin] yesterday — a smart and likable guy. There are degrees of kindredness (as well as of heresy). But we do seem to share a fair amount. Thanks for matching us.”

Alfie Kohn

“It was such a great experience that I’m wracking my brain for other problems in my business that Ted could solve with a thoughtful connection.”

Tim Hackbarth

“I wanted to thank you again for the past weekend’s amazing fun and incredible opportunity to have an exchange of notions with Anil [Dash]. I feel even richer for the ideas & starting-places that have come out of the whole thing!”

Sean Michaels

“You know how it seems like everyone has a personal trainer, now? I believe Ted is the progenitor of a new kind of empathy-based collective problem solving that everyone will take for granted some day.”

Pete Forde

“Sugarmaples is a collection of passionate, ambitious, big-hearted visionaries, and Ted is the Master Cultivator.”

Michelle Rowley

“I have to say, you are very good at what you do. The timing was perfect and with one introduction you’ve enabled a ton of fruitful connections (which in the long run, might actually help save lives) in the span of a few days.”

Deroy Peraza

When people with the six traits meet, it’s magic.

Meddle

In 2013, I found out a whole bunch of six-traited folks were struggling with the same problem. Brand writer Mike Reed, comedian Eugene Mirman, hand-letterer Jessica Hische, writer/entrepreneur Anil Dash, software designer Sarah Parmenter, and about fifteen other creatives were all frustrated by a lack of time for passion projects. So, I brought them together to come up with a solution. We called the event a Meddle and made a little film about it.

The Semaan-Vernons and Shapiro-Perazas

Last year I met a six-traited couple, Celine Semaan Vernon, the founder of Slow Factory, and her husband, Colin Vernon, the head of web and mobile development at LittleBits. I immediately realized I should introduce them and their 18-month-old daughter, Sila, to a six-traited family who lived close by in Brooklyn. Deroy Peraza, the co-founder of Hyperakt, and his wife, Jenna Shapiro, an education expert and activist, just happened to have an 18-month-old son, named Luco. I treated the six of them to a picnic in Prospect Park. The photo below is of Sila and Luco saying goodbye after the end of the picnic in front of the Shapiro-Peraza’s front door. The two families have since become quite close.

SilaAndLucoLetterboxed

Phil Caravaggio and Rodrigo Corral

Phil Caravaggio, the six-traited CEO of Precision Nutrition, came to me a few months ago wanting help figuring out how to gift a special, custom hardcover book to a potential business partner. So I snapped into research mode to find the six-traited person with the right expertise to make it happen. I finally found that person in Rodrigo Corral, one of the world’s finest book designers. The two have become good friends and the book goes to print next month.

PhilAndRodrigo004

Frequently asked questions.

When is the Sugarmaples app coming out?

We’re shooting, conservatively, for August 1st.

What platform is the app going to be available for?

Initially iPhone. Android down the road.

How do you determine whether someone has all six traits?

At this point, it’s mostly intuition. But people with the six traits give away clues. Here are a few.

Warm-hearted

They…

  • instinctively squat down to match eye levels with a child in distress
  • give freely without worrying if or when it will be reciprocated
  • naturally offer up a big hug when they run into a friend they haven’t seen for a while
  • get a kick out of kids and their general craziness
  • are totally comfortable around very silly, Monty-Python-like behavior in adults

Resilient

They…

  • are who you’d want around in an extreme emergency
  • are totally comfortable laughing at something really funny, even if it’s ‘blue’
  • would take you to the airport in the middle of the night, without a second thought, if you asked them to
  • laugh off your foibles and accept you for who you are
  • react to people who exhibit sexist, racist, or otherwise vulgar behavior with pity rather than victimization

Intrinsically motivated

They…

  • would be impossible to persuade to change careers
  • love the minute-to-minute experience of doing their work as much or more than its mission
  • value conversation for its own sake
  • get lost in research mode after discovering something new and fascinating
  • love teaching others what they know

Trustworthy

They…

  • would be among the first people you’d ask to babysit a one-year-old
  • are someone you wouldn’t think twice about letting pay you with a personal check
  • tell you when you are doing something that bothers them
  • find the idea of selling something to someone who doesn’t need it unconscionable
  • would run after someone to give them back something they dropped on the sidewalk

Self-aware

They…

  • have an accurate sense of their own abilities
  • are particularly good at “taking the temperature of a room”
  • are graceful in their body movements
  • readily admit their own deficiencies
  • can tell very quickly if someone they’ve just met will be a friend

Unselfconscious

They…

  • laugh off praise
  • are more likely to provide empathy than offer advice
  • are unconcerned with their appearance when around friends
  • rarely talk about their possessions
  • happily cede control to others with more experience or expertise

How do I become a part of this?

Email me at ted@ahsugarmaples.com.

Why do you call this Sugarmaples?

It’s a metaphor.

  • A sprouted Sugar Maple seed is a successful introduction
  • A young Sugar Maple is a blossoming connection
  • A mature Sugar Maple is an enduring relationship
  • A Sugar Maple’s sap is the good that comes from an enduring relationship
  • And the spectacular fall colors are the inspiration we derive from seeing the relationship grow

Who drew the trees illustration?

Howell Golson.

Who shot/edited the video?

Aidan Hornsby and Joseph Brett.

Who animated the opening video sequence?

Joseph Brett.

Who composed the music for the video?

Geoffrey Keezer.

Who designed the Meddle logo?

Dan Bull.

About me.

Ted PearlmanCircleUIT06-01FlatMy name is Ted Pearlman. I’m married to Allison, an architect. We have a ridiculous second-grader, Oscar, and an enormous Newfoundland, Tatou, who’s famous on the Internet. I’m a Cornell alum and tech industry (Sony / IBM / Roguewave / CQG) refugee. My other passion project is Fall: In Love with Music, a new kind of venue I’m developing for Denver. I’m perpetually inspired by the short animated film, The Man Who Planted Trees. You can watch it below.